Internet monitoring – observe at present popular trends in order to offer only such commodities that will have proper amount of customers
The same, even to a significantly greater extent is connected with enterprises, which invest in Internet monitoring. It comprises of some useful software, thanks to which we are offered with a possibility to collect a lot of crucial data that can be used to prepare reports necessary in order to make appropriate strategic decisions. First of all, we can get to know how popular our website is. It means that we can not only have access to the data concerning how many customers who have visited our website, but also we can for example discover how many of them visited our website due to the fact that they have seen it in ads etc. Another alternative, which is currently also relatively often recommended by different experts regards management is media monitoring . Thanks to this kind solution we can get to know what is the image of our enterprise in miscellaneous medias, such as for example newspapers, their websites etc. This can also play a quite important role in developing the sales of our company, because the better image is created by PR specialists, the more our customers are convinced to the purchase of our commodities.