Development of the area of marketing as one of the most meaningful trends that are influencing the way current companies are managed
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Similar fact indicates that every enterprise, even those that are in the
starting phases of their growth, should think about having an own department or at least specialist in the above presented field.
Another meaningful factor connected with development of the field of marketing is that the most popular trends nowadays refer to rising popularity of the Internet and diverse pages such as for instance Facebook. Contemporarily then it is almost impossible to imagine development of a department in the previously mentioned topic without using channels connected with the Internet, which is known to be one of the most meaningful inventions in the history of mankind. Hence, we should also not forget that it ought to be treated as the most influential mean of communication with the customers.